This week, Ben welcomes industry icon Debby Goldsberry, co-founder of the Berkeley Patients Group, Executive Director of Magnolia Wellness, and author of “The Idiot’s Guide to Starting & Running a Cannabis Business.” We discuss Debby’s 30-year journey as a leader in the cannabis industry and get advice about operating a business in the era of legal, regulated cannabis.

This week, Ben and Carter are joined by Jamie Feaster, VP of Marketing at Eaze and the company’s very first employee. We’ll ask Jamie to give cannabis founders some actionable advice when it comes to online marketing, and we’ll pick his brain for insights into the future of California’s cannabis market.

This week, Ben and Carter chat with Louis Cirillo and Matt Kummer, co-founders of ARC Innovations. As a serial hardware entrepreneur, Lou will talk about how to go from concept to prototype to mass production.

This week, Ben and Carter welcome back Kieran Ringgenberg from Ringgenberg law. We’ll unpack California’s latest “emergency” cannabis regulations, so listen up if you’re struggling to navigate the ever-changing regulatory landscape.

Happy Thanksgiving! This week, Ben and Carter discuss the Abundance Mindset, and how focusing on competition can undermine your company’s success in a growing market.

Wanna build the next great cannabis company? You’ll need to attract and engage a loyal fan base that actually buys your product. This week, Ben welcomes Chikodi Chima of MoonshotPR.com and Guillermo Bravo of Foottraffik.co. They’ll demystify marketing and show how mission-driven content and digital strategy can help you find consumers and convert them into sales.

Happy Veteran’s Day friends! We’re pleased to welcome to the show today Garrett Ruhland of Biomarker.io. As cannabis becomes more respected for its medicinal applications, and with the ever increasing attention from the FDA, understanding the true efficacy of products is of the utmost importance. Join us as we discover how Biomarker is attempting to solve this problem, and see how Ben digs into the nuts and bolts of building a startup trying to solve a BIG problem.

Boom! This week, Silicon Valley icon Adeo Ressi joins Ben and Carter to talk about founder psychology, and how to make the decision to become a founder in the first place. As founder of The Funded and The Founder Institute, Adeo has worked with countless entrepreneurs at the very earliest stage of their journies and is in a unique position to share guidance with anyone considering starting a company of their own.